Cooperativa Xyaat is an ecotourism cooperative that creates culturally and environmentally responsible community tours and educational programs. Xyaat’s distance from major tourist attractions – 1.5 hours from Valladolid and Tulum, and 30 minutes from Carrillo Puerto – make it accessible for a day trip. Visiting Xyaat provides insight into daily life in rural Maya communities and interactions with practitioners of traditional handicrafts, natural medicine, and storytellers. In addition, to their community tourism efforts, Xyaat also provides education to local youth on environmental sustainability, fosters respect for Maya language and practices, promotes environmental projects, including organic farming, and mentors others in the community tourism and artisan industries.
Create an identity (logo, color palette, signage, website and printed materials) in order to help a relatively unknown cooperative community promote a controlled amount of consistent tourism. This project will aid in teaching and preserving Mayan traditions and culture while also creating a reliable source of income for the cooperative.