d4d lab

Tihosuco Women Artisans

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Siibal Maya / Ubelileik Kaxtil Kaxtal Artesanías Mayas

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Project

Create a cohesive identity to help members of this women’s organization increase consumer confidence in their offered products. Taking this step will allow the artisans to maintain and share their practices while also providing a more reliable source of income.

outcome
Identity (logo, product identification materials, and packaging) for a network of Maya women artisans.
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Proyecto

Creación de una identidad unificada para ayudar a las socias de la cooperativa a mejorar la confianza de los consumidores de los productos que ofrecen. Hacerlo le permitirá a las artesanas a mantener y compartir sus prácticas, mientras que logran una fuente de ingresos más confiable.

resultado
Análisis competitivo, identidad corporativa, materiales promocionales, presentación de productos y empaque.

About D4D

D4D is a lab for codesigning with people in communities, valuing situated knowledge, and seeking to where and in ways not traditionally available to those who are trained as designers. Founded by Maria Rogal, its purpose now is to foster horizontalidad within design education and practice in order to aid students and designers to expand their knowledge base, skill sets, and mindset to approach our work with respect, reciprocity, and humility, decentering design. Since 2003, Maria’s  design research has incorporated codesign and dialogue in an ongoing effort to address power imbalances, particularly among Indigenous and marginalized communities.

Find us on issuu.com

We have several project documents available on D4D Documents on issuu.com
Copyright Maria Rogal, D4D Lab, and attendant authors 2006–present.