design better, live better.

Maria Rogal

    Current Associate Professor of Graphic Design, University of Florida Research interests design theory, semiotics, ethnography, typography, intercultural design About Maria Rogal spent her formative years living in the US and internationally – traveling widely in southeast...
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Immigration in Yucatan

It is estimated that 153,000 yucatecans immigrate. Many to neighboring Quintana Roo to work in tourism and related industries. Most immigrate to the United States from rural towns and are of Maya heritage. In San Francisco, there is even an area called “Maya Town.”
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Hach Ki’i Ka’ab orange juice

To develop an identity, business system, and packaging for “Hach Ki’i Ka’ab” orange juice, a product of Cooperativa Cuauhtémoc in Quintana Roo.
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Mint in Mexico

Mint in Mexico is a collaboration between UF Graphic Design and indigenous communities in Mexico. Our underlying principle is that design plays a critical role in economic, cultural, and social development. It is here we put these ideas into practice.
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how do you say ‘Got Milk’ en español?

Grupo Gallegos, a Spanish-language advertising firm, is trying to figure out how to market American brands to a diverse Hispanic immigrant population. Will they buy it? By CYNTHIA GORNEY. Published September 23, 2007 in the NY Times. > Read the article.
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what’s in a name?

One of the new challenges of this project is selecting a name for the honey, a product of 4 cooperatives, that we can trademark in Mexico. Because the producers are Maya and the product is one the Maya in general identify closely with, not to mention most people in Yucatán, one...
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honey bee crisis in the US

CBS Television program “60 Minutes” has an excellent segment on the honey bee crisis in the US. Honey bees are responsible for the pollination of approximately 1/3 of US crops. They are the “unsung heroes” of agriculture according to host Steve Croft....
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hurricane dean affects the juice project

While our work is almost done, it’s in a state of limbo as our clients and their advisors work to develop their business model. Unfortunately, Hurricane Dean had a devastating impact on the region and wiped out most of the milpas, as well as the tourist site of Majahual,...
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inauguration of the honey center, cooperativa lol-balche in santa elena

The members of the Lol-Balche honey cooperative in Santa Elena, Yucatan inaugurated their new factory/workshop on June 27, 2007. To view Maria’s blog entry of her participation in this event, click here. To view the images of the event, click here.
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fresh picked oranges

Here is a photo of Cooperativa Cuauhtémoc’s fresh picked oranges. No pesticides – organic. We become so used to “pretty” produce that we forget what the real, unadulterated fruit looks like.
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honey labels

Over the summer, we put together a mini-site to get feedback on the project labels. Click here to visit the site. We received some great comments and appreciate the feedback, which we incorporated into revisions. We’ve not yet posted these because of the changes I mentioned...
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honey update

It’s been a while since we’ve updated our blog and a lot of changes have happened. During the summer, the honey project expanded to include three other cooperatives in the state. This is really exciting because the project has the impact to benefit more people. An...
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